Book of Bo – microsite

Project Type

3D interactive application





Services provided

    • 3D modeling
    • 3D animation
    • Programming

Launch microsite

'Book of Bo – microsite

Screen shots


About the project

Bo is a new character created by Ogilvy Chile for one of Nestle’s brands in the South American market.

To introduce Bo, Ogilvy and Beatmap developed a micro-site to show Bo in an imaginary world through a flipbook. Beatmap then gave life to this world through an interactive micro-site, using a mixture of 3D and 2D graphics.

In this online application the user is presented with a pop-up book that has animations activated by user interaction.